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Profitability for Home Health Agencies in
These and many other questions bounce around in the heads of home health care executives daily. In 2009 Leading Home Care defined the benchmark private duty home care company. In this phase of our study, we examine the role that private duty home care plays in Medicare certified home health agencies. We examine revenue, expenses, profits and resources allocated to private pay and Medicaid-based services. Through comparison and contrast with other home health companies, you'll be able to determine how your agency performs compared to your peers. Furthermore, by understanding a clearer image of the financial impact of private duty home care, you'll be able to make better decisions when the time comes to expand your non-medical services. Study participation and eligibility We encourage all executives from Medicare Certified Home Health Agencies to participate in this survey, whether or not you currently provide private duty care. We want to determine what percent of agencies currently provide this service. For those agencies that provided service for 12 full months of calendar year 2009, we will collect benchmarking and state of the industry data to help you compare your private duty business with your peers. Benefits of participation Each participating company will receive a complimentary executive summary of the research. Additionally, participants may be eligible to participate in a future best practices discussion group. Finally, you will have the satisfaction of knowing that you contributed to a detailed body of research that will help your organization and your peers have clearer understanding of what is occurring in private duty home care. Special thanks to our supporters We would like to offer special thanks to the Visiting Nurse Associations of America for their support and assistance in promoting this study.  We also extend thanks to Accreditation Commission on Health Care for their continued support of our ongoing research.  |
Sales and Marketing Best Practices in Home Health Care, Hospice and Private Duty Home Care
These are just a few of the questions our clients face daily. Furthermore, strategies vary among home health, hospice and private duty home care. In 2003, Leading Home Care conducted the first comprehensive study home health care sales and marketing best practices. They defined our top ten marketing techniques and helped us identify three techniques we expected to trend forward. Over the next few years, Leading Home Care studied the youthful private duty home care market. We identified two new techniques that worked promoting private pay home care. Today, the home care market is diverse, and marketeers are more sophisticated. We know that no single marketing technique is best, and a mix of techniques can vary from company to company. For this reason, Leading Home Care is proud to announce Phase 1 of our Marketing Best Practices Study for home health, hospice and private duty home care. Study participation and eligibility This study is designed for sales people and marketing directors of home care companies. This study is open to all home care including:
To answer questions in Phase 1, you'll need an active knowledge of sales and marketing used in your company over the past 12 months. Benefits of participation Each participating company will receive a complimentary executive summary of the Phase 1 data. This study will be a three phase research project. Participation in this survey will be a prerequisite to Phase 2 and 3.
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Private Duty Home Care, or non-medical home care is the fastest
growing segment of health care in America. Thousands of home
health agencies offer private duty services with varying degrees of
success.